Agile Product Development: How to Design Innovative Products by Tathagat Varma

By Tathagat Varma

Observe what it takes to improve items that blow your clients away—and take marketplace percentage out of your rivals. This publication will clarify how the foundations in the back of agile product improvement aid designers, builders, architects, and product managers create remarkable items; and the way to appear past a sparkly person interface to construct an excellent product. most significantly, this booklet provide you with a shared framework in your product improvement crew to collaborate effectively.

Product improvement consists of a number of key activities—including ideation, discovery, layout, improvement, and delivery—and but too many businesses and innovators concentrate on quite a few of them a lot to the detriment of the product’s good fortune available on the market. for that reason we nonetheless proceed to work out excessive failure charges in new product improvement, be it within businesses or startups. regrettably, or quite thankfully, those mess ups are principally avoidable.

In the final fifteen years, advances in agile software program improvement, lean product improvement, human-centered layout, layout pondering, lean startups and product supply have helped increase person facets of product improvement. notwithstanding, no longer adequate assistance has been to be had to combine them within the context of the product improvement existence cycle.

Until now. Product developer extraordinaire Tathagat Varma in Agile Product improvement integrates person wisdom components right into a box guide for product builders. geared up within the method an concept germinates, sprouts, and grows, the ebook synthesizes the physique of information in a practical method that's extra normal to the whole product construction approach instead of from person practices that represent it.

In today’s hyper-innovative global, being first to the marketplace, or offering feature-loaded items, or perhaps providing the most recent know-how doesn’t warrantly luck anymore. convinced, these parts are all wanted within the correct measures, yet they aren't enough by way of themselves. And getting it correct couldn’t be extra very important: development items that convey striking person studies is the head problem dealing with companies at the present time, particularly in a post-Apple international the place person adventure and layout has been increased to a cult status.

What you’ll learn
How to stimulate creativity and prioritization of rules in product design
How to get early suggestions on preliminary product proposal iterations
How to layout and advance items utilizing sound engineering practices
How to use ideas of agility into software program delivery
Who this booklet is for
Entrepreneurs, designers, builders, product managers, software program architects.

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Sample text

If an agile process ever exists in reality, its only indicator of existence must be that it changes every now and then! Tools can’t be wrong! An equally strong industry of toolmakers promise the moon through their tools, never mind that agility is fundamentally all about people. Surely, the tool movement is not new. When I was doing my masters in the late 1980s, the new big thing on the horizon was the so-called CASE tools, or Computer Aided Software Engineering. ” The CASE tool movement died, but the dream didn’t.

2005: PM Declaration of Interdependence is created. –– 2005: Steve Blank introduces Customer Development methodology in Four Steps to the Epiphany. –– 2008: Eric Ries introduces the Lean Startup approach. –– 2009: Scrumban methodology is introduced. –– 2010: David Anderson publishes Kanban. –– 2011: Corey Ladas publishes Scrumban. –– 2011: Alexander Osterwalder publishes Business Model Generation. As we can see, the journey to agility has been a long one and most of its underlying principles have been around for more than a few decades.

What level of market research can you do to compete in this market? The rather slow-moving process of yesteryears might favor rigorous elaboration and testing of all the steps that lead to launching a new product, but the market opportunity might be over by the time that happens, thus rendering those efforts completely useless. Clearly, we need to upgrade our methods. The new-age entrepreneurs, armed with methods like Design Thinking and Lean Startups, don’t have the patience or the budget to fund elaborate, multiyear market research.

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